Charlotte, NC – SEN Design Group will be hosting two separate conferences during the month of September, aimed to enhance the skills of industry professionals.

Aimed at kitchen and bath designers and sales professionals, the Good-Better-Best Sales School is scheduled for September 8-9 at theMART in Chicago, IL. The GBB Sales School, sponsored by Custom Wood Products, Inc, Bridgewood Cabinetry and Exclusive Cabinet Agents LLC, will be conducted by SEN Design Group’s Senior V.P. Dan Luck, an industry expert with over 43 years of experience.

The two-day program will deliver advancedtraining in the successful sales strategies that will help designers and sales professionals increase their gross profit margins by up to 40%. Participants will become proficient in the science of consumer decision-making, effectively drive the sale conversion and understand why the Good-Better-Best (GBB) selling system is so effective, according to SEN Design Group.

“The GBB selling system leverages the prospect’s emotional engagement with the remodeling project,” says Luck. “Consumers like choice, but not too many choices. GBB pricing tiers remove the ‘to buy or not to buy’ step from the decision-making process.” Instead, it guides prospects through a pricing structure that offers a sense of empowerment. When consumers are presented with three options to choose from, most of them will select the middle option, which represents increased revenues.

“We at SEN Design Group seek to help businesses convert more sales and earn higher revenues,” adds Luck. “The GBB sales process has been proven to significantly increase gross profit margins, and this two-day program will give designers the most effective tools to achieve speedy closings.”

The regular tuition fee is $1,695 for this intensive two-day sales training program. Dealers who are part of a sponsor’s network can save $500, using a promotional code to register for $1,195. SEN members who have the SEN U annual education subscription as part of their membership can attend for under $300.

SEN Design Group will also host an in-person, four-day conference for kitchen and bath business leaders September 21-24, 2021 at the Crowne Plaza Indianapolis Downtown Union Station in Indianapolis, IN. Participants will develop skills and exchange successful strategies to stand apart from the competition, retain employees during the post-pandemic labor shortage, improve sales rates, prepare for the future and more.

The conference, “Getting Back to Moving Forward,” will address how the COVID-19 pandemic has disrupted the kitchen and bath industry, and how professionals move forward equipped with better sales talent, personnel management skills and market intelligence. Experienced business leaders will present during the four days, offering information on how to navigate through today’s challenges.

Getting Back to Moving Forward” is sponsored by TDP (The Distribution Point)GrothouseCutcoBridgewoodEmser and Nobilia, and the program includes workshops, product seminars, vendor speed-dating”, dealer roundtables, a sales design forum, vendor partner roundtable and more to allow participants to gain insight and take their operations forward.

“With more homeowners working from home over the last 18 months, the kitchen and bath industry has experienced unmatched expansion,” offers Luck. SEN Design Group is dedicated to helping each kitchen and bath business owner obtain the knowledge and tools necessary to achieve a sustained growth. That is why, in addition to sales roundtables, this program will cover critical topics affecting the kitchen and bath sector today, such as employee retention and sales strategies.”

SEN members can read about the agenda and register here for the conference. The cost for the conference for the first attendee is included in every SEN membership. Non-SEN members who are interested in learning more about becoming a member can contact Bryan Winemiller at 919-933-6640 or email [email protected]

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