Lowe’s, AARP Collaborate on Aging-in-Place Initiative
MOORESVILLE, NC — Lowe’s, the major nationwide chain of home-improvement stores, has announced a multi-year commitment to become “the leading retail destination for aging-in-place and life-change solutions.”
The launch of Lowe’s Livable Home “will offer expertise, services and affordable products, with a range of styles and budgets to meet any ability by creating a one-stop destination for universal design options,” Lowe’s officials said, adding that the Mooresville, NC-based company has developed a unique online and in-store collaboration in customer education with AARP.
“Nearly every family in America at some point faces the important and often intimidating responsibility of preparing a home for life’s changes,” said Marvin Ellison, Lowe’s chairman and CEO. “Lowe’s Livable Home is uniquely positioned to help address customers’ desire for a one-stop destination with trusted resources and affordable solutions they need throughout every step of the journey.”
According to AARP, less than 1% of U.S. homes have particular features needed to support aging in the home, while 77% of people aged 50 years and older would like to stay in their current home as long as possible. In addition, eight in 10 adults aged 50 years or older want to stay where they live, but many lack the expertise or resources to adapt their home.
By visiting Lowes.com/LivableHome visitors can access a virtual library of articles and videos that will be updated regularly. AARP will help create educational online content on the site, focusing on taking age-friendly design action, Lowe’s officials said, adding that AARP will also assist in the training of Lowe’s associates.
In-store enhancements are currently underway in nearly Lowe’s 500 stores, the company said.
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